Marketing our services: making consumers more comfortable with accessing human services

July 15, 2011
9:00 - 4:15 PM
6 CEU/clock hours
Location: 1947 College Road, 115 Stillman Hall, Columbus, OH
REGISTER: (fees vary and can be found on the registration form)

Reaching the masses: Removing the stigma from ‘getting help’ 
An ongoing struggle in social work and other human services is dealing with shame and stigma often associated with seeking assistance or accessing services. As professionals, we can do many things to reduce stigma, make our services less ‘scary,’ and increase the likelihood individuals will pick up the phone or walk into our office when they need our services. This training will include marketing and persuasion strategies, tools for changing our physical service environments, integration of cultural competence, and critical thinking and dialogue about our approach to service delivery.